Why outsource your marketing?

Spend time focusing on your strengths.

As a small business owner, it can seem like the deck is stacked against you as you try to do it all with limited time and resources. Let’s face it, while we all try to be, we can’t be superman AND his accountant. In addition, many times what you think marketing is, and what marketing REALLY is are considerably different. Maybe because you don’t have the resources? Maybe because you don’t have the time? So…you scrap together what you think will work and go with it.

If this sounds familiar, you’re not alone…or you are, but you shouldn’t be. It can be scary to hand over marketing responsibilities to someone who isn’t you, but outsourcing your marketing can create efficiency and keep you moving forward toward your goals.

Outsourcing marketing functions can deliver significant benefits to your business.

According to Alan Dib, author of The 1-Page Marketing Plan, by far the biggest leverage point in any business is marketing. If you get better at marketing, this can have an exponential effect on your business growth. This means that marketing shouldn’t be an afterthought. But let’s get real, when you are running a small business, everything feels like an afterthought. Outsourcing marketing can be a really great choice if you want to spend time focusing on what you do best, and leave the marketing to someone else.

Smart business owners recognize the importance marketing has on their business, and hire experts who have the time to focus. This strategy also enables room for business growth and agility.

And, the biggest bonus of all…cost. When adding to your staff you are adding significantly to your overhead. By engaging an external support for these essential functions, your business can stay flexible while maintaining a professional “face” to your company. Get as little or as much support as you need based on your business goals and your budget without stressing about having to keep someone busy or justifying their salary. And definitely don’t fall into the trap of having your assistant do your marketing! They may be great at keeping your life together, but that doesn’t mean they have the best strategy for business growth. Outsourcing ensures you have quality and experienced perspective on your marketing needs.

Sit down with your goals for your business and assess your biggest needs, where you want to focus your time, and where you want to go. Often reflection will help you determine if outsourcing your marketing is right for your business.

Ready to take the leap? Contact Us.