As a small business marketer, I often hear business owners ask, “Do I really need social media?” or “What if I’m not into creating flashy videos or spending hours crafting the perfect Instagram aesthetic?” And my answer is always: Yes, you absolutely do need social media! But here’s the good news—you don’t need a professional video production or a big budget to make a meaningful impact. A social media presence can be effective with just a few basics, and it can help you connect with your community in ways traditional advertising often can’t. Here’s why.